The Apple computer came a long way as did my computer knowledge. Processing, memory and storage became very important to me. Nevertheless, the rainbow-filled Apple was still a priority. Although the logo evolved to a sleek outlined apple with a translucent glow or chrome-fill, the beauty that I found in the rainbow twenty-five years before was translated into the overall design of the products. Aesthetically pleasing, intuitively useful, and efficiently made, the iPod, iPad, iPhone, iTouch, and Apple computers were rainbow-filled.
Steve Jobs has been a latent and obvious inspiration to me and many designers. Quietly, his vision impacted aesthetic preferences at a cultural scale and literally enabled revolutionary design production. Last night, after shutting down my Macbook Pro and tucking away my iPhone, I got in the car and turned on the radio to hear the sad news of his death. I was hopeful he would survive as he is a man who has consistently emerged strong from hard times. Desperate for understanding, I revisited his Stanford graduation address from 2005 as I had in the past whenever I needed inspiration. If nothing else, this speech inspired anyone listening to push and be whomever they have dreamt to be. Steve Jobs, rainbow-filled, must have dreamt to change the world.
This is just one Apple story in American Culture.
See the movie Objectified which describes the production of the macbook casing.
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