The Metric of Mainstream_______________________________________________________________________________________________________
Between Blink Lines___________________________________________________________________________________________________________


Friday, September 9, 2011

Double or McDouble: A Burger Blink Line

McDonalds | Double Cheeseburger


What happened? If you're not looking...
Ever since I can remember my treat for an autumn Saturday (when I'm not tailgating for Michigan football) is a McDonalds Double Cheeseburger, small fry and small fountain Coke. Not only is this a delectable combination but affordable too as each of these items is on the Dollar Menu. However, last fall I approached the drive-thru and to my dismay did not see the Double Cheeseburger on the Dollar Menu. "crrr...Welcome to McDonalds. Would you like to try a vanilla shake today? crrr..." (yeah, I know, the crr.... is no longer a reality because of the vast improvement in remote technologies, however, it builds the ambiance of the traditional drive-thru experience and makes for a good story) "Do you sell the Double Cheeseburger anymore?" I urgently said as their was no time to lose. "Yes, but they are now called McDoubles and have one less slice of cheese." I panicked...omg, omg...om...and then... Wait. They were trying to make my guilty pleasure healthier for me. Years of wondering where all that cheese and grease was going was not of importance anymore. Of course I would get the McDouble.

Was it different? I am not a picky person in food so I really didn't notice until... My sister's guilty pleasure is the same, replace the small Coke with a Large Diet Coke. I told her about my experience and how the Double Cheeseburger was no longer. She told me that it was "just not true" and that Double Cheesburgers "do exist." McDonalds has both but the McDouble is the only one on the Dollar Menu.

hhhhaaaaaaaaaaa (this is supposed to sound like the voices of angelic choirs from above and an angelic glow should be radiating from this double cheeseburger)


Quickly I escaped the conversation and travelled to the nearest McDonalds. Sure enough, she was right. When I tasted it, it was a totally different experience than that of the McDouble. Cheesier, greasier, squishier, and great for the mornings after a hard Friday night party.

As I get older, I find that it is critical to indulge in my guilty pleasures less and find healthy options to replace them. So, the McDouble is not quite the Double Cheeseburger. My heart thanks me and so does my wallet. Some also might argue that eating at McDonalds has become the healthier choice over other fast food options and that "Super Size Me" has become a thing of the past. I'm not ashamed of my visits to McDonalds because it is so darn good. Pitch into culture America!!!

McDonalds | McDouble

Wednesday, September 7, 2011

Kickin' It Old-Style...Emergence of America's Favorites

Style | CSNChicago.com | Word on the Street: Cubs reunite with Old Style
After rumors that a new, more refined beer or microbrew might replace the 61 year partnership of Old-Style and Wrigley, the  Cubs and Pabst Brewing Co. announced a two-year deal. Old Style and Old Style Light will remain at Wrigley Field. Fan's wouldn't have it any other way.  PBR has never produced a cider.











Cider is fermented apple juice and an alternative to beer. Special 'cider apples' with high sugar levels to favor a fermentation process are used instead of the common eating apple. Cider apple groups include: Sweets, Sharps, Bittersweets, and Bittersharps and are named based on their tannin and acidity levels.



Heirloom apple varieties named Sheepnose, American Mother, Lady Sweet and Nickajack are emerging from decades and centuries ago. These varieties have memorable flavor. Steve Wood grew only McIntosh and Cortlands but didn't make money so he bulldozed his orchards and started growing old-style apples.
Washington Post | Old-style apples from yore making a comeback in US orchards


Sunday, September 4, 2011

College Football and Google: A Slow-er Burn to an End


Fox Sports | Slow Burn 

Lisa Horne of Fox Sports used 'Slow Burn' to describe the first week in college football which included upsets, reality checks, and feel good stories. The term 'Slow Burn' is not random as sports media and the coaches to whom they wrote about this week have remarked that they are sitting in the proverbial "hot seat." Rick Neuhisel, coach of the UCLA was singled out. In this case, his "hot seat" is possessing a less than optimal record. Slooowww Burn. UCLA fans are restless. Mark Richt, coach of the University of Georgia Bulldogs, is in the "hot seat" as his record is good but his peers in Southeastern conference have won national titles in the last five years. He's surrounded. Yesterday, fans at the University of Michigan are glad Rich Rodriguez burned in his "hot seat" in 2011, as a first win with Brady Hoke against Western Michigan looks promising.


Google was originally established by Page and Brin as a search service called Backrub. Google, the most popular search engine on the web was finally named as a play on the number 1 with 100 zeros behind it. As a company, Google is known for atypical practice. For example, in 2009 instead of lawn mowers which pollute the air and use fuel, Google rented (hired) 200 goats to eat their brush. The grass must be maintained to reduce fire hazard in that region. The herd took a week to eat it and fertilize at the same time and Google practiced eco-friendly fire safety.

Bloomberg Happy Birthday Google: Making Sense of the Web for 13 Years