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Thursday, October 6, 2011

Steve Jobs was Rainbow-Filled

New York Times |  Remembering Steve Jobs: Your Pictures 

My parents purchased the Apple IIe when I was 10. The beige, plastic cube was mysterious to me as it probably was to people four, six, and ten times my age. As a young girl fascinated by beautifully designed objects, the rainbow-filled Apple logo was a redeeming quality as were the games inside. At the time, we also owned the Magnavox Odyssey home video game system. While the other kids were playing KC Munchkin and Baseball, I would sneak into my father's den and play Lemonade Stand for hours. To me, this cube was just another video game option disguised as a home computer. 

In eighth grade I took my first computer class. Paired with one or two classmates, we shared an Apple IIe and were asked to create a computer program in DOS. I can't remember the contents of my program but know that the concept was to use flash and space techniques to make the text move. I worked for hours at home on my program only to find that I had not saved and had to start all over again - 'automatic save' did not exist. Mostly,  I remember that my final product was unlike any other project I had turned in before -  a 3.5 x 5.25 floppy labeled with my name and date in a paper sleeve; the paper sleeve was critical as it protected the exposed film at the center of the disk.

The Apple computer came a long way as did my computer knowledge. Processing, memory and storage became very important to me. Nevertheless, the rainbow-filled Apple was still a priority. Although the logo evolved to a sleek outlined apple with a translucent glow or chrome-fill, the beauty that I found in the rainbow twenty-five years before was translated into the overall design of the products. Aesthetically pleasing, intuitively useful, and efficiently made, the iPod, iPad, iPhone, iTouch, and Apple computers were rainbow-filled.

Steve Jobs has been a latent and obvious inspiration to me and many designers. Quietly, his vision impacted aesthetic preferences at a cultural scale and literally enabled revolutionary design production. Last night, after shutting down my Macbook Pro and tucking away my iPhone, I got in the car and turned on the radio to hear the sad news of his death. I was hopeful he would survive as he is a man who has consistently emerged strong from hard times. Desperate for understanding, I revisited his Stanford graduation address from 2005 as I had in the past whenever I needed inspiration. If nothing else, this speech inspired anyone listening to push and be whomever they have dreamt to be. Steve Jobs, rainbow-filled, must have dreamt to change the world.

This is just one Apple story in American Culture.

See the movie  Objectified which describes the production of the macbook casing.

Google | Google Celebrates Steve Jobs With Homepage Link, Exec Tributes

1 comment:

Anonymous said...

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